A review of how ai affects education in marketing communications in college

HIGHLIGHTS

• What: This review highlights the increasing influence of AI in Marcom education.
• Who: Shirui Dong from the College of Communication, Boston University, Boston, MA, United States have published the article: A Review of How AI Affects Education in Marketing Communications in College, in the : Proceedings of ICILLP 2024 Workshop: Today`s College Students and Faculty: How AI is Transforming Their Behaviors, Legally of /2024/
• How: This review discusses AI in HE and its applications within the Marcom industry and then bridges the gap between HE and the industry by exploring Marcom education`s . . .
  

   

  

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