A social norm nudge to save more: A field experiment at a retail bank

HIGHLIGHTS

• who: Robert Dur from the Department of Economics, Erasmus University Rotterdam, Tinbergen Institute, CESifo, and IZA, the Netherlands have published the paper: A social norm nudge to save more: A field experiment at a retail bank, in the Journal: (JOURNAL) of 31/Dec/2017
• what: The authors examine the effect of the message: "You have a lower buffer with the authors than most other ING clients in your neighborhood".7 Are also the same if the authors focus on a group of clients who open the email in the week that the emails were sent . . .
  

   

  

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