HIGHLIGHTS
- who: Rui Gu et al. from the Dalian Maritime University, Dalian, China have published the paper: A Study on Communication Media Selection: Comparing the Effectiveness of the Media Richness, Social Influence, and Media Fitness, in the Journal: (JOURNAL)
- what: The aim of this research is to test the effectiveness of MFF by comparing the theoretical predictive ability of MFF, MRT, and SIP on real communication tasks. After that, the paper analyzes the collected data, and gives the results and conclusions. The authors did the investigation in the following steps: First, the authors clearly explained the . . .
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