A study on customer satisfaction towards online shopping with reference to umbergaon, bordi and nearby rural areas

HIGHLIGHTS

• What: The factors considered in the study were price, availability, time saving, replacementpolicy, guarantee and MajorDr.R.Rajasekaran, Dr.M.Esther Krupa, Ms.R.Sindhu conducted a study on 200 respondents in Coimbatore. The study aimed at examining the attitude of online shoppers of the Tiruppur District towards online shopping. For the study, a structured questionnaire was used for collecting data from respondents. The research is based on the data from primary and secondary sources by means of questionnaire and survey conducted on the sample Selected randomly from the area of Umbergaon, Bordi and Gholvad..
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