A study on social media marketing among university students

HIGHLIGHTS

• What: The study focuses on the purchasing habits of students irrespective of gender. The study aims to comprehend how respondents` networking behaviour is affected by promotion and their preferences towards different networking sites. Most of the studies in relation to social media focuses on consumers` behaviour regarding consumer consumption (Alhabash et_al 2015; Hoffman et_al 2014; Hong 2012) and influence of social media marketing on consumer (Bilgihan et_al 2014; Chang et_al 2015; Lorenzo-Romero et_al 2012; Ozguven and amp; Mucan 2013; Schulze et_al 2014; La Torre, Miccoli, and amp; Ricciardi 2014; Workman and amp; Gupta 2013). The study . . .
  

   

  

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