HIGHLIGHTS
- What: This study explores the advertising marketing strategies for game products` virtual goods on platforms particularly by comparing the effects of official and unofficial promotional videos and constructing user profiles for precise targeting. Practically, this study provides practical and feasible advertising optimization strategies for game developers and social media platforms, which can help enhance the sales conversion rate of virtual goods, improve user experience, and promote the healthy development of the gaming industry.
- Who: Social, media and Lize, Zheng from the Beijing Forest University, Beijing, China have published the research work: A Study on Targeted . . .
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