A study on the impact of official promotion short videos on tourists’ destination decision-making in the post-epidemic era

HIGHLIGHTS

  • who: SOR theory et al. from the University of Salerno, Italy have published the research work: A study on the impact of official promotion short videos on touristsu2019 destination decision-making in the post-epidemic era, in the Journal: (JOURNAL)
  • what: This study attempts to extend the application of SOR theory to the study of short videos affecting tourist destination decisions. Taking this model mechanism as a reference, according to the existing research literature results, this study proposes the hypothesis that tourists, as potential consumers, can get stimulation from watching official promotion short videos, which . . .

     

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