HIGHLIGHTS
- who: Big Data Analytics and collaborators from the Kuala Lumpur, Malaysia DMCC-Dialog Marketing Competence Center, University of Kassel, Kassel, Germany have published the research: A Systematic Review, in the Journal: (JOURNAL)
- what: In this light, this study attempts to identify the factors that may influence the use of big data analytics and the capabilities needed for improving firm performance. This study provides direction to researchers and businesses by categorizing the diverse existing models of big data analytics. In the screening stage, each author of this study independently examined the abstracts. The findings of this . . .
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