A systematic review of international franchising

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  • who: Non-equity modes and colleagues from the Faculty of Social and Political Science, Gadjah Mada University, Yogyakarta, Department of Economics, University of Udine, Udine, Italy have published the research work: A systematic review of international franchising, in the Journal: (JOURNAL)
  • what: This study shows a change in research patterns regarding topics theories and methodologies from the 1970s through 2018. The paper presents the most influential articles authors and journals. Through content analysis, the authors provide a conceptual model of IF and future recommendations for research. Based on the literature review, the authors propose a . . .

     

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