A theoretical analysis of the pricing and advertising strategies with lévy-walking consumers

HIGHLIGHTS

• who: Wei Wang and Gang Li from the School of Management, The State Key Lab for Manufacturing Systems Engineering, The Key Lab of the Ministry of Education for Process Control and Efficiency Engineering, Xi'an Jiaotong University, Xi'an, China have published the research work: A Theoretical Analysis of the Pricing and Advertising Strategies with Lévy-Walking Consumers, in the Journal: (JOURNAL)
• what: The authors propose a novel analytical model to examine the economic effects of consumer mobility on pricing and advertising strategies by incorporating consumers' Lévy-walking behavior into advertising economics models . . .
  

   

  

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