HIGHLIGHTS
SUMMARY
In recent years, empirical studies around the sense of virtual community has been highly sought after by marketing researchers (Koh and Kim, 2003; Brodie et_al, 2013; Chou et_al, 2016; Zhang et_al, 2021). The results of this study show that the sense of virtual community affects user engagement in educational virtual community, including word-of-mouth promotion, effective commitment, creative feedback, conveying emotion, developing awareness, and conducting interaction (Chou et_al, 2016; Lu and Hu, 2017; Hu et_al, 2019; Liu et_al, 2020). Previous research on user perceived support has found that when companies work hard for . . .
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