HIGHLIGHTS
SUMMARY
From the graphic age of forums and communities to the "micro" dissemination of Weibo and WeChat, and to the visual transformation, social media platforms have been iteratively evolving and information modes have become increasingly enriched with technological upgrades (Zhan and Zhou, 2018; Klein and Watson-Manheim, 2021; Wang et_al, 2021a,b). Most research on the UGC is based on the promotion power and its influence of consumer preferences (Mohammad et_al, 2020; Soylemez, 2021), and there is little discussion about the addiction of UGC perceived stimuli. Boredom is considered as a "social plague" by current . . .

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