Adoption of social networking sites among older adults: the role of the technology readiness and the generation to identifying segments

HIGHLIGHTS

• who: Patricio E. Ramu00edrez-Correa and collaborators from the Engineering School, Universidad Catou0301lica del, Department of Business have published the paper: Adoption of social networking sites among older adults: The role of the technology readiness and the generation to identifying segments, in the Journal: PLOS ONE of 18/Oct/2022
• what: Considering this issue and the lack of research to help reflect the heterogeneity of elderly users of technologies this study aims to identify segments in the use of SNS by the elderly. Considering the non-homogeneous behavior of SNS users, the authors propose exploring . . .
  

   

  

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