Advertising recall and perceptions of cartagena as tourist destination: a relational study

HIGHLIGHTS

• What: The aim of this study was to investigate the edu.co perception that a selected tourist community has about ORCID: https://orcid. as a tourist destination considering demographic org/0000-0001-8470-3309 factors and the of communication about the city in different media. The survey was validated through judgements made by experts, obtaining an internal reliability of.86 (Cronbach`s Alpha). As far as associative-relational analysis is concerned, the study was conducted to determine significant relationships between the demographic factors of age, gender and place of origin, with the variables concerning opinions and perceptions . . .
  

   

  

  If you want to have access to all the content you need to log in!

  Thanks :)

  Username or Email

  Password

  Remember me

  Lost your password?

  If you don't have an account, you can create one here.