Ai in e-commerce: application of the use and gratification model to the acceptance of chatbots

HIGHLIGHTS

• who: Rob Kim Marjerison and collaborators from the College of and Public Management, Wenzhou-Kean University, Wenzhou, China have published the research: AI in E-Commerce: Application of the Use and Gratification Model to The Acceptance of Chatbots, in the Journal: Sustainability 2022, 14270 of /2022/
• what: The aim of Chatbots is to help users accomplish their goals by simplifying methods via verbal interactions.
• future: In future studies more attention could be paid to the attitudes of people of different occupations and incomes toward Chatbots. From a broader perspective the importance of user . . .
  

   

  

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