HIGHLIGHTS
- who: Lenovo from the Institut Agama Islam NegeriPekalongan have published the paper: Al-Masharif:, in the Journal: (JOURNAL)
- what: The results of the analysis showed that halal labels were at a percentage of 55% with low categories, and buying interest was obtained by a percentage of 81% with high categories (Yasnita, 2015).
- future: The millennial generation is a potential market in the present and future so it presents a huge opportunity to target this generation as a target market.
SUMMARY
Even though the need for halal guarantees on cosmetics . . .
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