HIGHLIGHTS
- who: Jin-Hua Yang and collaborators from the School of Geography and Ocean Science, Nanjing University, Nanjing, China have published the Article: Altruistic Motivation, Moral Elevation and Tourism Support Behavior: An Empirical Study Based on Cause-Related Marketing in Tourist Destinations, in the Journal: Sustainability 2023, 3888 of 20/03/2022
- what: To reveal the mechanism of cause-related marketing in tourist destinations, this study focuses on three key variables of moral motivations: emotional components, views of immunity and desire to be a better person. According to this conclusion and the above problems, the authors . . .
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