HIGHLIGHTS
- who: ufeffYuanboufeff ufeffFuufeff and ufeffJian Mingufeff ufeffLuoufeff from the Jiangsu University, China have published the research work: An empirical study on cultural identity measurement and its influence mechanism among heritage tourists, in the Journal: (JOURNAL)
- what: This study attempts to construct a theoretical model with cultural identity as an independent variable and verify its impact mechanism through an empirical case study. Ryan analyzed the commonality of travel experience and pointed out that travel experience is a multi-functional leisure activity aimed at individuals, involving entertainment or learning, and it is an inner feeling formed by . . .
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