HIGHLIGHTS
- who: Management et al. from the University of Rome Tor Vergata, Roma, Italy and have published the research work: An innovative approach to online consumer behaviour segmentation: the self-determination theory in an uncertain scenario, in the Journal: (JOURNAL)
- what: The paper aims to understand if the use of electronic commerce differs in a situation characterized by uncertainty. The research is based on a quantitative analysis obtained by clustering algorithms on a sample of 1 000 digital users in European countries. The innovation of this research design is based on the application of self-determination . . .
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