HIGHLIGHTS
- What: The aim is to increase sales and profits for the store Service Quality According to (Simamora, 2003) There are two main factors that influence Service Quality. H3: Attractiveness Store Atmospheric has a positive and significant influence on Customer satisfaction Influence of X2 on Z One way to generate Customer satisfaction is to improve service quality, because guests are the main focus when talking about satisfaction and loyalty. This sample was taken because it was in accordance with the aim of this researcher, namely wanting to know the indicators on the 3 independent variables, which variable has . . .

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