HIGHLIGHTS
- who: TYPE and collaborators from the Beijing University of Technology, China have published the Article: Analysis of consumer product preference and news media based on data mining technology, in the Journal: (JOURNAL)
- what: The phenomenal on-site delivery marketing model focuses on the matching of the basic attributes of delivered goods with the anchor, the combination of delivery style and professional quality, and the integration of commercial marketing teams and brand manufacturers, so as to achieve accuracy, reliability, and fluency of live broadcast marketing, and finally improve the delivery effect of live broadcast (Siagian et_al . . .
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