Analysis of factors affecting the intention to buy halal cosmetics

HIGHLIGHTS

• What: The research results show that product and Islamic ethicshave a significant positive influence on the to A person`s of a product is accompanied by their adherence to religion the authors well US which applies the ethical values of Islamic which causes an increase in This research provides a more comprehensive understanding of consumer behavior related to In the context of the rapid development of the halal lifestyle trend, this study aims to analyze factors Which influence intention buy consumer to product cosmetics halal(Astuti 2020; Pew Research Center 2019). The aim of this study is . . .
  

   

  

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