HIGHLIGHTS
- What: The paper has insufficient analysis of Li Auto`s pricing strategy. The aim of this article is to use Li Auto as an example to undertake an in-depth investigation of its marketing strategy selection and the reasons for its success, as well as to make pertinent, feasible suggestions to give reference instances for marketing strategy selection. The research focused on simplifying the product series and emphasized the importance of product quality. This study proposes that Li Auto expand its advertising activities on self-media platforms while employing a mix of online and offline marketing strategies . . .
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