HIGHLIGHTS
- What: This study analyzes the role of private funding and its accountability within the retail banking branch of ICICI Bank. The paper analyzes how private funding affects operational strategies, risk management, and accountability practices within the bank, providing insights into the challenges and benefits associated with managing private investments in the retail banking sector.. The article examines the effectiveness of various accountability IJFMR240631616 Volume 6, Issue 6, November-December 2024 frameworks in ensuring the proper use of private funding, highlighting both strengths and areas for improvement in ICICI Bank`s approach. The paper evaluates the effectiveness of . . .

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