Analysis of promotion strategies through the addition of play areas with cats at mostcat cafe batam

HIGHLIGHTS

• What: Through this methodological approach, the research aims to generate rich and contextualized insights into the analysis of promotional strategies at Mostcat Cafe Batam, with a particular focus on the addition of a play area with cats. This approach shows the café`s commitment to animal welfare, which is an important part of the success of any business that involves interaction with animals, as outlined by_(Von Essen, 2020) in their study on animal welfare-friendly business practices.
• Who: Sweiney and colleagues from the Politeknik Pariwisata Batam, Indonesia have published the paper: http://jiss.publikasiindonesia . . .
  

   

  

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