HIGHLIGHTS
- What: This research analyzes the implementation of strategies by PT. By collecting accurate secondary data, including from journals, books, news articles, or other important documents to support the research focus. The main focus of AIDA is to attract the attention of potential clients (attention), increase their interest and desire, and finally encourage them to make a purchase (action). Fokus Kualitas Utama to Increase Client Attraction Desire is the third aspect of the AIDA model which is focused on trying to stimulate the desire for the audience or prospective clients to consider whether or not to use the . . .

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