HIGHLIGHTS
- What: The impact of this work is to provide with practical suggestions to improve its image and competitiveness and also provide valuable lessons for other companies to deal with similar problems. This study provides a comprehensive analysis of the current development status and challenges faced by new energy vehicle enterprises, with a particular focus on Tesla. The research reveals that Tesla`s brand awareness is relatively low in these areas due to less aggressive marketing and the entrenched trust in traditional automotive brands. The research primarily focuses on Tesla and may not fully capture the diverse strategies . . .
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