HIGHLIGHTS
- who: Reviewer from the (UNIVERSITY) have published the research: Analysis of the Role of Marketing Mix and Brand Equity on, in the Journal: (JOURNAL)
- how: The results showed that brand equity has an effect on consumer satisfaction and the marketing mix has an effect on consumer satisfaction.
SUMMARY
Kewords: Brand Equity, Marketing Mix, Consumer Satisfaction This study aims to determine the effect of brand equity and marketing mix on consumer satisfaction Demie Bakmie (Como Park). ABSTRAK Kata Kunci: Brand Equity, Bauran Pemasaran, Kepuasan Konsumen Penelitian ini bertujuan untuk mengetahui pengaruh brand . . .
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