Analysis of top box office film poster marketing scheme based on data mining and deep learning in the context of film marketing

HIGHLIGHTS

  • who: Shuyuan Yang from the School of film, Xiamen University, Xiamen City, China have published the article: Analysis of top box office film poster marketing scheme based on data mining and deep learning in the context of film marketing, in the Journal: PLOS ONE of July/14,/2022
  • what: The evaluation of the model in the movie poster style composition suggests that the style composition of movie poster production dramatically varies in different films in which movie posters focus most on movie product style and theme. Compared with other models the performance of this model . . .

     

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