HIGHLIGHTS
- who: Marco Brambilla and colleagues from the 0133, Italy Department of Informatics and Networked Systems, University of Pittsburgh, Pittsburgh, PA, USA have published the research work: Analyzing Brand Awareness Strategies on Social Media in the Luxury Market: The Case of Italian Fashion on Instagram, in the Journal: Digital 2023, 3, 1-17. of 31/Dec/2022
- what: The authors propose a sector-specific integrated and holistic investigation of the social media strategies of luxury brands together with the impact they generate in terms of the engagement level of the users as an indicator of their . . .
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