HIGHLIGHTS
- who: ufeffSanchitufeff ufeffPawarufeff from the The Chinese of Hong Kong, China have published the paper: Analyzing motivating functions of consumer behavior: Evidence from attention and neural responses to choices and consumption, in the Journal: (JOURNAL)
- what: The aim of this study is to provide a methodological procedure that can provide an experimental framework for future neurophysiological consumer motivation research. The major goal of this paper is to contribute to a fuller picture of the functional relationship between antecedent events that have a motivating function on consumer behaviors, and how to study them by capturing their . . .
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