Analyzing the marketing strategy of luckin coffee under the new retail mode

HIGHLIGHTS

• What: This paper focuses on different marketing strategies used by Luckin Coffee in the era of new retail.
• Who: SWOT et al. from the Wuxi Foreign Language School, Wuxi, Jiangsu, China have published the research: Analyzing the Marketing Strategy of Luckin Coffee under the New Retail Mode, in the : Proceedings of the 8th International Conference on Economic Management and Green Development
• Future: This indicates the majority of the target consumers are whitecollar workers administrators and college students and college students will more likely to become those workers in the office buildings in the . . .
  

   

  

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