HIGHLIGHTS
- who: Global Business Research Center from the (UNIVERSITY) have published the research: Annals of Business Administrative Science, 18, 183-194, in the Journal: (JOURNAL)
- what: On the issue of motivation behind WOM behavior, studies on face-to-face WOM mainly discuss why people seek out WOM information, that is, "Why do consumers want to receive WOM?"
SUMMARY
Consumers are not isolated entities whose perceptions and attitudes are transformed solely by advertisements; they make decisions on what is a good product and what to buy based on being a) surrounded by other . . .
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