HIGHLIGHTS
- who: Yong Bian from the University of Arizona, United States have published the article: Another reason for the counterintuitive effects of thank-you gifts on charitable giving, in the Journal: (JOURNAL)
- what: The authors' purpose of the study is to state that altruism and overhead aversion are both important when a thank you gift is being considered for fundraising and to find a better way to use the thank-you gifts. The experiment showed that much of the deduction comes from the hypothesis that "participants may have inferred that the part of the donation was . . .
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