HIGHLIGHTS
- who: Marion Garaus et al. from the Department of International Management, Modul University Vienna, Am Kahlenberg, Vienna, Austria have published the research: Anthropomorphism as a Differentiation Strategy for Standardized Reusable Glass Containers, in the Journal: Sustainability 2022, 14, 9473. of 28/07/2022
- what: Against this background this research investigates in an online experiment the suitability of anthropomorphized label designs on prompting purchase intentions in the context of jars. To fill this research gap, the overall objective of this research is to explore how anthropomorphized labels (i.e., attribution of human-like characteristics or behaviors . . .
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