HIGHLIGHTS
- who: Korisnik from the International School for Social and Business Studies Celje have published the research work: Applying Model of Brand Equity in Higher Education Marketing Context, in the Journal: (JOURNAL)
- what: The aim of this study is to empirically test the conceptual model in higher education to create a comparative study based on different contextual dimensions and better understand brand equity in higher education. The authors propose a positive relationship between consumer attributes and brand equity. Due to the nature of the research, the student context of customer-based brand equity will be the . . .
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