HIGHLIGHTS
- who: Extend TPB and collaborators from the (UNIVERSITY) have published the Article: ArticleS The Influence of Environmental Values on Consumer Intentions to Participate in Agritourism-A Model to, in the Journal: (JOURNAL)
- what: This study examines the influence of environmental values on consumer intentions to participate in agritourism through the theory of planned behaviour (TPB) and value-belief-norm (VBN) theory. Specifically, the approach aims to strengthen industrial agricultural supply chains, promote agricultural efficiency, increase farmers` income, and preserve rural beauty and prosperity through agritourism development and other green agricultural development models (Huang et_al, 2014 . . .
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