HIGHLIGHTS
- who: Angel Lezama from the Universidad Laica EloyChone-Ecuador have published the research work: Articulo, in the Journal: (JOURNAL)
- how: Taking these premises into account this work is developed in Manabu00ed Ecuador for which a quantitative methodology is applied with a random sample of 167 micro-enterprises.
SUMMARY
Digital marketing is a necessary and effective tool in companies. This research aims to analyze digital marketing as a marketing strategy in SMEs. Media and social networks require information to flow faster since reliable and attractive information is sought so customers can make . . .
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