Assessing racial preferences in movies: the impact of mere-exposure and social identity theory

HIGHLIGHTS

  • who: Katherine Aumer et al. from the Pacific University, Honolulu, HI, USA have published the article: Assessing Racial Preferences in Movies: The Impact of Mere-Exposure and Social Identity Theory, in the Journal: (JOURNAL) of July/19,/2017
  • what: The aim of the following study is to answer this question. The aim of this study was to test if mere-exposure (Zajonc, 1968, 2001), measured as the amount of media exposure participants reported, or social identity theory (Tajfel, 1978) measured as racial identity, could predict the preference for Whitewashing or White actors. Limitations of This . . .

     

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