Assessing the effectiveness of technology in destination marketing during the covid-19 pandemic

HIGHLIGHTS

  • who: Tinashe Chuchu from the University of the Witwatersrand, South Africa have published the research: Assessing the Effectiveness of Technology in Destination Marketing during the COVID-19 Pandemic, in the Journal: (JOURNAL) of 29/03/2020
  • what: This research explores the pandemic`s first year of widespread global coverage both in the media and in academic literature. The primary research objective of this research was to understand the impact that was made by the COVID-19 pandemic on tourism while the secondary objective was to investigate the effectiveness of technology in destination marketing during the . . .

     

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