HIGHLIGHTS
- who: Zhuo Liu from the eWOM, social networking sites, structural model, Wechat, ChinaSchool Art and Design, Tianjin University Technology, Tianjin, China, School Mechanical Engineering have published the research work: Assessing the Influencing Factors of Electronic Word-of-Mouth on CSR Issues. A Case of Hospotality Service Industry of China, in the Journal: (JOURNAL)
- what: Based on the work of Schramm-Klein et_al , this study examines aspects of corporate social responsibility (CSR) that may be more apparent in social media contexts. This research investigates how the response is influenced by elements linked to the recipients (Wechat . . .
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