HIGHLIGHTS
- who: H. Josiah from the India India India have published the article: ASSESSMENT OF LIFE INSURANCE SERVICE QUALITY DIMENSIONS AND CUSTOMER SATISFACTION THROUGH THE SERVPERF MODEL, in the Journal: (JOURNAL) of 20/Nov/2022
- what: This research focused on assessing the life insurance service quality and customer through the SERVPERF model.
- how: The collected data are analyzed with the help of SPSS package version 21. The major highlight of the study is that the researcher used the SERVPERF scale instead of the SERVQUAL scale for measuring service quality in the life insurance industry . . .
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