Attractiveness consumption, personality traits and sustainability: construction and empirical application of evaluation indicators for attractive attributes of china-chic t-shirt products

HIGHLIGHTS

  • who: ufeffHongwenufeff ufeffLiuufeff and collaborators from the Tongji, China have published the paper: Attractiveness consumption, personality traits and sustainability: Construction and empirical application of evaluation indicators for attractive attributes of China-chic T-shirt products, in the Journal: (JOURNAL)
  • what: Current theoretical research on the design of China-chic T-shirt products is still mostly based on subjective research from the designer`s perspective, and there has been less theoretical research focusing on actual consumer needs. The aim of this study was to construct an evaluation index of the attractive attributes of China-chic T . . .

     

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