Audience behavior in china and the u.s. 1 a network analytic approach to audience behavior and market structure: the case of china and the u.s. abstract

HIGHLIGHTS

• who: Elaine Yuan from the (UNIVERSITY) have published the research work: AUDIENCE BEHAVIOR IN CHINA AND THE U.S. 1 A Network Analytic Approach to Audience Behavior and Market Structure: The Case of China and the U.S. Abstract, in the Journal: (JOURNAL)
• what: This study developed a network analytic approach to integrate these perspectives and explore fragmentation patterns in China and the U.S. This approach is able to provide a precise representation of market structures in relation to audience behavior.

SUMMARY

The results suggest that the two markets differ . . .

 



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