HIGHLIGHTS
- who: Airbnb and collaborators from the Sri LankaSri LankaUniversity of Sri Jayewardenepura, Sri Lanka have published the article: Available at http://ejournal.unisnu.ac.id/jmer/, in the Journal: (JOURNAL)
- what: The aim of the study is to explore the attributes motivations perceptions benefits and challenges faced by entrepreneurs in the This study used a qualitative research design that followed inductive content analysis assisted by thematic analysis of semi-structured interviews with twelve micro-entrepreneurs who provide peerto-peer accommodations in Sri Lanka. By viewing Airbnb hosts as entrepreneurs pursuing their operations inside the informal . . .
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