HIGHLIGHTS
- who: Tu1ea1p chu00ed Phu00e1t triu1ec3n and colleagues from the Ho Chi Minh City University of Economics and Finance, Ho Chi Minh City, Vietnam , have published the paper: Bu00e0i nghiu00ean cu1ee9u, in the Journal: (JOURNAL)
- what: The aim of this study is to evaluate the factors that affect the emotions of online shopping app users smartphones in Vietnam.
- how: After verifying the reliability of the scale running and regression models the results showed that unique design visual attractiveness usability information relevance ease of payment and security have an impact positive emotions of users.
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