Banking with purpose: the impact of csr-s on customer behavior during the covid-19

HIGHLIGHTS

• What: By examining how banks can employ CSR-S initiatives, the research aims to address the challenges posed by the pandemic and promote societal well-being. In contrast to the majority of prior research which has predominantly focused on organizational outcomes of CSR (Singh and Misra, 2021; Franco et_al, 2020), this study examines the influence of bank-related CSR attributes that are communicated through SM on customer behavior. The study also aims to improve scholars` understanding of how CSR-S in the banking industry can encourage customers to participate in charitable activities during the pandemic. Third, the . . .
  

   

  

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