HIGHLIGHTS
- who: Khondaker A. Mamun from the University, Dhaka, Bangladesh, School of Business and Economics, United International University, Dhaka, Bangladesh have published the research work: BCI-Based Consumers` Choice Prediction From EEG Signals: An Intelligent Neuromarketing Framework, in the Journal: (JOURNAL)
- what: One of the main objectives of marketing professional is to present their advertisement in such a way that the intended consumer response is elicited. The researchers in this study proposed that EEG may be used to forecast future customer choices based on statistical significance. The authors propose a ML framework for predicting consumer future . . .
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