HIGHLIGHTS
- who: pc from the Adam Smith School, University of Glasgow, Glasgow , QQ, United Kingdom have published the Article: BCP Business & Management EMEHSS 2022 Volume 25 (2022), in the Journal: (JOURNAL)
- what: Modern female consumers have promoted the vigorous development of the whole consumer goods market, and female consumption has increasingly become an important driving force for stimulating domestic demand and promoting economic development [20].
- future: In the near future a huge challenge for luxury brands is to enhance the consumer experience through digital means.
SUMMARY
According to 2021 China . . .
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