HIGHLIGHTS
- who: pc from the School of Economics and, Dalian University of Technology, Dalian, China have published the Article: BCP Business & Management FEMS 2022 Volume 19 (2022), in the Journal: (JOURNAL)
- what: The second part of the paper presents a theoretical analysis and research hypothesis based on the literature research. To test hypothesis two, this paper regressed model and the results are shown in columns (2), where there is a significant positive effect of advertising input on investor attention at the 1% level of significance and hypothesis two holds. For further robustness testing, the explanatory variables . . .
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